Superstar

From Tweet-to-Order Eateries to Virtual Sandwich Adventures

By: Laura McQuarrie - Published: Aug 19, 2013
These social media food promotions make mouth-watering eats pop up in news feeds across social sharing sites. Food is one of the few things that is capable of selling itself but sometimes it can still use a boost.

Since people are likely to be distracted from work and browse social sites like Twitter, Facebook and Instagram before lunch or in the mid-afternoon when it's just about time for a snack, advertising on social media is one of the most effective ways to incite a craving.

No matter how enticing a food product is, it can be difficult to compete with the many other posts on social media sites. In order to stand out, Chipotle created a campaign that made it look like its Twitter account was hacked. This garnered a lot of attention, which was then channeled into the next phase of advertisements, which led to an interactive scavenger hunt.