In some ways, it's easier to opt for a more rugged ensemble than to keep clean with dainty button-ups and pearl earrings. However, it can be hard to let go and to sport ripped tees and high-top leather boots.
With this collection of rugged looks, from old west workwear to leather-clad spring collections, you don't have an excuse to have a more rugged style.
Implications - In today's society, consumers are seeking out products that have antique or vintage-like qualities as relief from the fast-paced technological advancements that are consuming the market. By ushering in products that appear older or from the past, consumers will be able to be able to find a balance between today's high-tech market and the yearning for the simplicity and comfort of the past.
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Concept: Rugged Looks
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Segment: Males, 18-35
Comparison Set: 154 similar articles, including: greasy patriotic fashiontography, rugged male models, and eastern hipster fashion.
46 Rugged Looks
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From Old West Workwear to Leather-Clad Spring Collections
By: Tiana Reid - Published: Aug 1, 2010 Updated: Jun 7 2011