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The Rivera Club Autumn/Winter 2010 Lookbook

By: Tiana Reid - Published: • References: rivieraclothing & thinkcontra
The Rivera Club Autumn/Winter 2010 advertorial showcases a range of workwear and sport-inspired grunge looks. The photographs show a bunch of boys going for a ski trip, but what makes it hilarious is that there's no snow in sight. Of course, that doesn't stop these models from having bro time in the wilderness.

This is the Santa Barbara-based line's second collection, and it stayed true to its origins with preppy, pretty boy looks tucked in with a more rugged feel. Stats for Snow-Free Ski Advertorials Trending: Older & Chilly
Traction: 5,257 clicks in 235 w
Interest: 4 minutes
Concept: Rivera Club Autumn Winter 2010
Related: 103 examples / 79 photos
Segment: Males, 18-35
Comparison Set: 38 similar articles, including: professional fashion, hipster workwear, and old west workwear.