The Frost Birgens Spring/Summer 2011 collection is made up of simple yet original designs that let us not-so-grown folks get back in touch with the styles from our school days -- all without looking juvenile.

The Frost Birgens Spring/Summer 2011 collection features tons of cool knit cardigans, unstructured jackets, horizontal striped tees and shorts. There are also some nice accessories like ties and hats to round out your look.

Implications - Many consumers rely on products based on their functionality and everyday necessity. These individuals are seeking products based on quality rather than aesthetic. Businesses that focus on providing consumers with their basic needs will appeal to a large clientele. Not all consumers are concerned with adornment and extravagance.