Red Wing Shoes Campaign Isn't for Wussies & Office Workers

By: Marissa Brassfield - Published: Jun 30, 2009   Updated: Jun 23 2011 • References: awestbrock.blogspot &
Andy Westbrock’s print campaign for Red Wing Shoes exhibits the badass, take-no-prisoners attitude behind the rugged footwear. Westbrock pairs shots of men doing extreme jobs with captions like, "Here’s to the 40 hour work day," "Across town, a man complains about taking the stairs" and "Ladders have limits" with the killer tagline "Hardworking men are built from the bottom up."

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Implications - Consumers are looking for edgier styles in the realm of fashion. Products that feature a darker aesthetic are appealing to customers who want to make a statement with their ensembles. Designers could develop more of their designs with a bolder look in order to attract more shoppers. Stats for Badass Boot Ads Trending: Older & Average
Research: 9,681 clicks in 357 w
Interest: 3.5 minutes
Concept: Badass Boot Ads
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: 30 kickass and badass designs, inkless tattoos, and badass baroque furniture.