Denim on denim: it's what some jokingly refer to as the "Canadian tuxedo," and it's what Pepe is promoting in the Fall-Winter 2008-2009 ad campaign.
The youthful-looking male model featured is Julien Quévenne, the pale-skinned sensation from the 2009 Dolce & Gabbana ads in which he wore an eyepatch.
The rest of the Pepe Fall/Winter 2008/9 campaign shows the husky-eyed hunk clad in lots of dark fashions, heavy on leather, and including some more rugged pieces like a plaid shirt.
Check out some more denim fashion below.
Male Denim Oversaturation
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