Militarized Hipster Fashion
The line offers a wide variety of jackets, including trench coats, peacoats, varsity and leather jackets. Skinny jeans, camouflaged pants and combat boats are also a big part of the Balmain Spring/Summer 2011 collection. I definitely salute the line's efforts.
Implications - Many consumers are keen to embrace a popular style or look, but may be hesitant in fear of an unsatisfactory final result. Businesses that offer consumers simple and moderate ways to incorporate new looks into their own lifestyles will appeal to a large number of clients in the industry.