The EM Melt Me Designer Ring

By: Jeremy Gutsche - Published: Oct 1, 2006   Updated: Jun 14 2011 • References: love2have
Clean jewelry is out and chunky imperfect jewelry is in. The EM Melt ME Designer Ring illustrates that rugged can be funky. The ring, made from manipulating molten silver, exudes modern art appeal, even though the ring lacks the symmetry and perfection people usually associate with silver rings. The rugged ring showcases just how sexy derelict can be, and it only costs £57.

Implications - No longer satisfied with dainty jewelry, consumers are looking for accessories to meld with edgier aesthetics as well. Combining two different styles that wouldn't conventionally be put together garners more attention. Designers could integrate opposing elements together in order to attract those customers looking for more unconventional styles. Stats for Rugged Jewelry Trending: Older & Warm
Research: 9,159 clicks in 503 w
Interest: 4 minutes
Concept: Rugged Jewelry
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
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