If you take a look at most styles of modern male imagery, you can almost smell the testosterone. Getting to men has changed a lot over the years, but a slightly restricted, subtle approach remains apparent.
"Be a man" is a term that gets thrown around a lot. As simple as the term is it often comes down to that with most aspects of male branding. In many ways, male imagery has become more similar to feminine branding over time, but there are still approaches that push an exaggerated, hyper-masculine take.
All it needs after that is either a rough or slick package (depending on the man) and some confrontational marketing and it’s ready to sell. Bonus points if the name of the brand or product is also funny like Mandles for man candles.
Stats for 56 Examples of Macho Branding
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Research: 42,568 clicks in 116 w
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Concept: Male Branding
Related: 417 examples / 321 photos
Segment: Males, 12-55
Comparison Set: 153 similar articles, including: men-targeted smartphones, manly motif wall decals, and macho car-inspired strollers.
56 Examples of Macho Branding
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These Masculine Branding Styles Spread the Testosterone Around
By: Michael Baxter - Published: Mar 11, 2014