More of a sports car test stunt video than an ad for the Macallan flask, this commercial flaunts the power and strength of the drinking vessel through the might of awesome muscle cars.
Undergoing punts through the air, getting dragged and drifted across the pavement and getting dropped out of a helicopter, the Macallan X Oakley flask is clearly an extremely manly drinking device. Made out of food-grade steel, carbon fiber and aerospace-grade aluminum, only 100 of these are being sold, making it an incredibly exclusive item that only the richest whiskey lovers can afford to own.
The exclusivity, extreme sports car test ad campaign and the guaranteed durability and quality of the Macallan flask will attract the high-rolling consumer who wants to drink from the most intense beverage holder.
Stats for Indestructible Flask Campaigns
Trending: Older & Mild
Research: 715 clicks in 165 w
Interest: > 3 minutes
Concept: Sports Car Test
Related: 64 examples / 49 photos
Segment: Males, 18-55+
Comparison Set: 23 similar articles, including: thoughtful apocalypse collections, booze-powered mobiles, and discreet drinking cups.
Indestructible Flask Campaigns
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