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London retailer Asprey has teamed up with Bamford Watch Department on this new offering of 50 Submarines, 25 Milgaursses and 12 Datonas.

Only available via Asprey directly, the custom watches were given a black physical vapor deposit treatment and graced with the Asprey’s signature purple on the dial. Asprey is a high-end jewelry and accessory retailer in the UK, US, Switzerland and Japan. These watches cost £15,000, £16,800 and £24,000 each, so if you are thinking about dropping some serious cash on a luxury timepiece, this is a great place to start shopping.

The purple really adds a great accent to the design, and helps this watch stand out above all other luxury competitors.