These transgendered innovations, cross-dressing clothing ads and gender-bending features are proof that equality for all is coming, albeit slowly. From athletes to CEOs, transgendered individuals are becoming more visible in society. Viva acceptance!
Implications - While many individuals within society may find it challenging to accept the loosening of traditional social norms, there are many consumers who consider such issues very important. Businesses that openly embrace or support progressive ideas will be perceived as an organization that is sensitive to and active in today's most pressing topics.