The latest ad campaign for The West Australian Newspaper had me falling out of my chair laughing. With their caption for the West Australian Newspaper that reads, “We know how hard it is to have a great idea. Which is why we’re proud to support The Caxton Awards,” how could I not?

The West Australian Newspaper advertisement picture shows a man on a desk appearing to be in labour, but instead of giving birth to a baby, he is giving birth to an idea. Touche.