The latest ad campaign for The West Australian Newspaper had me falling out of my chair laughing. With their caption for the West Australian Newspaper that reads, "We know how hard it is to have a great idea. Which is why we’re proud to support The Caxton Awards," how could I not?
The West Australian Newspaper advertisement picture shows a man on a desk appearing to be in labour, but instead of giving birth to a baby, he is giving birth to an idea. Touche.
Stats for Gender-Bending Ads
Trending: Older & Warm
Research: 8,551 clicks in 343 w
Interest: 4 minutes
Concept: Gender-Bending Ads
Related: 81 examples / 62 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: gender-bending ad campaigns, 35 products for metrosexual and gender-bending men, and men with 13 breasts.
More Stats +/-
35 Products for Metrosexual and Gender-Bending Men
Gender-Bending Ad Campaigns
Men With 13 Breasts