Amazing Philippine Beauties Contest (UPDATE)
They are all taking part in the Amazing Philippine Beauties 2008 contest, which is open only to transsexuals and cross-dressers.
25 contestants are battling for the crown, which will be awarded in Manila on October 24. The featured video is from the 2006 competition.
Implications - Youth consumers do not identify with the gender roles that have been handed down from their parents' generation. Female fashion borrows from male fashion and vice versa. Companies should take this into account to demonstrate that they understand this demographic.Stats for Transgender Pageantry Trending: Older & Buzzing
Traction: 106,758 clicks in 315 w
Interest: > 3 minutes Concept: Transgender Pageantry
Related: 81 examples / 62 photos
Segment: Neutral, 18-55 Comparison Set: 30 similar articles, including: transgendered cosmetics, transgendered brand endorsement, and offbeat beauty contests.