Rookie
Werner Schreyer and Anouck Lepere are the new stars of the Hugo by Hugo Boss Fall-Winter 2009/10 ad campaign. The photoshoot comes to us in cold, black and white tones, with a clever use of lights and shadows. 

Photographed by Jean-Francois Carly, the ads feature two almost androgen models with the same hair styles and postures. Although we are used to dominant figures of female models in the fashion world, this ad campaign seems to be giving the male gender the position of power.