Superstar

Kim Grisco's Shoot for Chew Magazine Toes the Gender Line

By: Marissa Brassfield - Published: Jun 19, 2009   Updated: Aug 23 2011 • References: kimgrisco and chewthemagazine
We've featured a number of androgynous and gender-bending innovations, and this editorial shot by Kim Grisco for the Energy issue (#6) of Chew Magazine is no exception.

Model Garrett Forbes is styled by Marco Marco in a number of different scenes in which he toes the line between genders. Forbes rocks glittery makeup, tight jeans, slicked-back hair, and plenty of jewelry in the Chew Magazine editorial, which you can see in the gallery above.

Implications - Incorporating a certain shock factor into advertising techniques, branding, or products, is a move that many businesses will benefit from. Using controversial imagery is a great way for companies to attract attention from consumers and competing companies who will then strive to achieve a similar attention-grabbing effect.