Gender-Bending Ad Campaigns
Inez and Vinoodh shot Raquel Zimmermann for the Jean Paul Gaultier Fall '09 ad campaign, which you can see in the gallery above.
Implications - The androgynous look is very much in style. This is because fashion lovers do not want gender to serve as a limitation for donning certain styles. By pushing the "unknown gender," fashion houses can market their products as unisex, increasing their chances of selling their designed goods and fitting the boundary-pushing style that has taken the fashion consumer by storm.