Raquel Zimmermann Plays a Man & Woman for Jean Paul Gaultier Fall '09

By: Marissa Brassfield - Published: Jul 31, 2009   Updated: Jul 13 2011 • References: jeanpaulgaultier & fashionindie
It seems as if the fashion world can't get enough of androgyny lately, and Jean Paul Gaultier's Fall '09 ad campaign plays heavily on this theme. Model Raquel Zimmermann is captured as both a man and a woman for the ad campaign, drawing upon her famously androgynous features.

Inez and Vinoodh shot Raquel Zimmermann for the Jean Paul Gaultier Fall '09 ad campaign, which you can see in the gallery above.

Implications - The androgynous look is very much in style. This is because fashion lovers do not want gender to serve as a limitation for donning certain styles. By pushing the "unknown gender," fashion houses can market their products as unisex, increasing their chances of selling their designed goods and fitting the boundary-pushing style that has taken the fashion consumer by storm. Stats for Gender-Bending Ad Campaigns Trending: Older & Buzzing
Research: 44,666 clicks in 355 w
Interest: 4 minutes
Concept: Gender-Bending Ad Campaigns
Related: 87 examples / 67 photos
Segment: Neutral, 18-55+
Comparison Set: 32 similar articles, including: unisexual beauty, celebrating androgyny, and racy covers that celebrate androgyny.