Raquel Zimmermann Plays a Man & Woman for Jean Paul Gaultier Fall '09
Inez and Vinoodh shot Raquel Zimmermann for the Jean Paul Gaultier Fall '09 ad campaign, which you can see in the gallery above.
Implications - The androgynous look is very much in style. This is because fashion lovers do not want gender to serve as a limitation for donning certain styles. By pushing the "unknown gender," fashion houses can market their products as unisex, increasing their chances of selling their designed goods and fitting the boundary-pushing style that has taken the fashion consumer by storm.Stats for Gender-Bending Ad Campaigns Trending: Older & Buzzing
Traction: 38,224 clicks in 277 w
Interest: 4 minutes Concept: Gender-Bending Ad Campaigns
Related: 87 examples / 67 photos
Segment: Neutral, 18-55+ Comparison Set: 32 similar articles, including: unisexual beauty, celebrating androgyny, and racy covers that celebrate androgyny.