Amanda Lepore for Jawbone

By: mediterranean - Published: Sep 4, 2008 • References: coloribus
A new ad campaign from quality Bluetooth headset brand Jawbone feature a jaw-dropping Amanda Lepore with the tag line, "People will talk."

The transgender icon who had his/her first plastic surgery at the age of 15, stars in a two page ad alongside a "plastic surgeon". In the ads, the plastic surgeon stares at the ‘hot mess’ that is Lepore with his jaw dropped. Both Lepore and the doctor are wearing Jawbone headsets, communicating that they both have something to talk about to their friends.

This is not Lepore’s first modeling job. In addition to being a regular Heatherette model and a muse to photographer David LaChapelle, Lepore starred in ads for M.A.C. cosmetics, Armani, MTV, Swatch, Mego Jeans, and CAMP Cosmetics to name a few.

The jaw-dropping ads were created by Crispin Porter + Bogusky with photography by Adam Broomberg & Oliver Chanarin. Stats for Transgendered Brand Endorsement Trending: Older & Buzzing
Research: 107,879 clicks in 402 w
Interest: 4 minutes
Concept: Transgendered Brand Endorsement
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
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