The top February 2016 publicity stunts include a variety of experiential pop-ups and dedicated campaign events that introduce products and collections in a unique and genuinely engaging way.
The Skittles Holiday Pawn Shop was a temporary storefront opened in Toronto by the candy brand that let consumers swap unwanted holiday items for packs of Skittles. The experiential pop-up gained international attention thanks to its playful concept and hilarious ad campaign that supported it.
Meanwhile in London, a fleet of scented taxi cabs sanctioned by UK bath and body brand Molton Brown. The 'Christmas Carriages' aimed to draw attention to the brand's larger #MBGiftofLove campaign and introduce their dedicated line of holiday scents.
The top February 2016 publicity stunts speak to the consumer desire for unexpected moments of delight in their everyday routines.
Top 35 Publicity Stunts in February
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Branded Fitness Park Pop-Ups
Luxury Car Digital Experiences
Curbside Cupboard Pop-Ups
Dedicated Sneaker Pop-Up Shops
In-Flight Streaming Launches
From Rooftop Ice Rinks to Festive Scented Taxi Cabs
Feb 27, 2016By: Rebecca Byers -