Rethink's Modern Christmas Ornament Removes Distracting Technology

By: Laura McQuarrie - Jan 13, 2016
References: rethinkornament & creativeguerrillamarketing
For the holiday season, Rethink introduced a unique modern Christmas ornament that actually encourages families to spend time interacting with one another.

The holidays are meant to be a time that people can spend bonding with one another, but technology often gets in the way. This is a common theme, especially among commercials and marketing campaigns that remind consumers to disconnect during the holidays. While these tactics do little to actually encourage consumers to put down their mobile devices, the Rethink Ornament has users hang their smartphones on the screen, leaving them slightly out of reach.

Branded as the "ornament that saved Christmas," this high-tech ornament has a candy cane-shaped plug for the headphone jack, which allows the device to be suspended securely in order to show a festive on-screen animation.