63 Ways to Have Fun in the Sun
David Hasselhoff-Worthy Beach Finds, From Sand Art to Camo Bikinis
Check out the slideshow below for anti-theft beach safes, eco-friendly resorts and summer fashions that will even turn David Hasselhoff's head.
Implications - Consumers associate the idea of having fun in the sun with a carefree, simple lifestyle. The idea of being able to lounge around and just lay in the sand appeals to many people. Consumers also love the idea of a getaway and fashion photography allows a company to play off of this interest to capture attention.