This collection of finds will even have David Hasselhoff reminiscing about his 'Baywatch' glory days. After all, it's summertime, and what better way to celebrate then to have a fun day at the beach?

Check out the slideshow below for anti-theft beach safes, eco-friendly resorts and summer fashions that will even turn David Hasselhoff's head.

Implications - Consumers associate the idea of having fun in the sun with a carefree, simple lifestyle. The idea of being able to lounge around and just lay in the sand appeals to many people. Consumers also love the idea of a getaway and fashion photography allows a company to play off of this interest to capture attention.