New Playboy Ad Campaign

By: Michael Marucci - Published: Dec 13, 2006 • References: adverbox
Put yourself on the cover with the Playboy Beach Towel. The caption screams, "I can be the March Playmate," which - of course - relates to a campaign to solicit new playmates. Regardless of whether or not you approve of the magazine, you have to give kuddos to the approach. If this becomes viral, you can expect to see a couple dozen other Magazine Beach Towels in no time at all. Stats for Magazine Cover Beach Towel Trending: Older & Buzzing
Research: 16,609 clicks in 493 w
Interest: 2.5 minutes
Concept: Magazine Cover Beach Towel
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: female couture superheroes, monitoring joint devices, and rewarding retail recycling programs.