Superstar

Annenberg in Santa Monica Makes Luxury Accessible to All

By: Marissa Brassfield - Published:   Updated: Jul 20 2011 • References: www01.smgov.net & notcot
The Annenberg Community Beach House in Santa Monica is the first city-run beach house of its kind on the California coast, and this newly renovated LEED facility is officially one of the sweetest hotspots to hold your summer beach bash.

The Annenberg Community Beach House features a giant pool and pool house, volleyball/tennis courts, cafe, and even a bicycle valet. Best of all, its use is open to the public--no membership required.

Implications - Consumers are looking to inject an element of luxury into all aspects of their lives. Everyday products that feature a prestigious aspect are appealing to those who want a bit of exclusivity injected into their everyday tasks. Companies trying to increase their value on the market could focus on this when coming out with new items.

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