Annenberg in Santa Monica Makes Luxury Accessible to All
The Annenberg Community Beach House features a giant pool and pool house, volleyball/tennis courts, cafe, and even a bicycle valet. Best of all, its use is open to the public--no membership required.
Implications - Consumers are looking to inject an element of luxury into all aspects of their lives. Everyday products that feature a prestigious aspect are appealing to those who want a bit of exclusivity injected into their everyday tasks. Companies trying to increase their value on the market could focus on this when coming out with new items.Stats for Community Beach Houses Trending: Older & Chilly
Traction: 4,378 clicks in 281 w
Interest: 4 minutes Concept: Community Beach Houses
Related: 77 examples / 59 photos
Segment: Neutral, 18-35 Comparison Set: 28 similar articles, including: green parking spaces, $32,000,000 party homes, and modern community building.