Community Beach Houses
The Annenberg Community Beach House features a giant pool and pool house, volleyball/tennis courts, cafe, and even a bicycle valet. Best of all, its use is open to the public--no membership required.
Implications - Consumers are looking to inject an element of luxury into all aspects of their lives. Everyday products that feature a prestigious aspect are appealing to those who want a bit of exclusivity injected into their everyday tasks. Companies trying to increase their value on the market could focus on this when coming out with new items.