Beach Coat Flashers
The flashers were placed in areas of high traffic wearing nothing but a trench coat and a bikini. The ingenious idea to promote Queensland as a sunny holiday destination this winter was done by adding a picture of a beach to the inside of the flashers' coats.
Implications - One of the best ways a company can attract attention to its brand or products is by creating a short-term, sexually-charged publicity stunt. This kind of marketing has a high chance of going viral due to sheer surprise, and it will immediately draw attention from all corners.