Bikini Clad Girls Promote Queensland as Sun Destination

By: Tisah Tucknott - Published: Jul 6, 2009   Updated: Jun 14 2011 • References: scaryideas &
24 flashers were recently asked to promote tourism in Queensland, Australia by revealing themselves to pedestrians in Sydney and Melbourne.

The flashers were placed in areas of high traffic wearing nothing but a trench coat and a bikini. The ingenious idea to promote Queensland as a sunny holiday destination this winter was done by adding a picture of a beach to the inside of the flashers' coats.

Implications - One of the best ways a company can attract attention to its brand or products is by creating a short-term, sexually-charged publicity stunt. This kind of marketing has a high chance of going viral due to sheer surprise, and it will immediately draw attention from all corners. Stats for Beach Coat Flashers Trending: Older & Buzzing
Research: 27,105 clicks in 358 w
Interest: 4 minutes
Concept: Beach Coat Flashers
Related: 59 examples / 45 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: barely-there bikinis, tennis players as bikini models, and the bubble wrap bikini.