24 flashers were recently asked to promote tourism in Queensland, Australia by revealing themselves to pedestrians in Sydney and Melbourne.
The flashers were placed in areas of high traffic wearing nothing but a trench coat and a bikini. The ingenious idea to promote Queensland as a sunny holiday destination this winter was done by adding a picture of a beach to the inside of the flashers' coats.
Implications - One of the best ways a company can attract attention to its brand or products is by creating a short-term, sexually-charged publicity stunt. This kind of marketing has a high chance of going viral due to sheer surprise, and it will immediately draw attention from all corners.
Stats for Beach Coat Flashers
Trending: Older & Buzzing
Research: 27,084 clicks in 354 w
Interest: 4 minutes
Concept: Beach Coat Flashers
Related: 57 examples / 44 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: barely-there bikinis, tennis players as bikini models, and the bubble wrap bikini.
Beach Coat Flashers
More Stats +/-
Tennis Players as Bikini Models
The Bubble Wrap Bikini
30 Bikini-Clad Innovations