Dolce and Gabanna's Mens Swimwear Heats Up the Beach
The sleek and slender black trunks come in a variety of shorter bathing suit sizes (above knee to higher above the knee).
With each pair labeled with the status-signifying D&G logo and a $300+ price tag, these swimsuits are a good way to attract all the beach attention you desire (or don't desire).
Implications - Businesses that are willing to push the boundaries of custom and convention within their industry are more likely to garner both the attention and admiration from consumers. While a company that plays it safe is likely to generate steady profits, a company that is willing to introduce an alternative or contrasting concept to the norm will create significant amounts of buzz from which they will profit greatly.