In this swimwear ad campaign, Gisele Bundchen is seen breaking out bikinis and beachwear for Calzedonia, the first endorsement of the line by a supermodel.
The shoot took place on the beaches of Cabo San Lucas. She is featured in solids and multi-color bikinis and in a gypsy-style dress along with a rockin’ Fedora.
Implications - The fedora is a piece of clothing that was associated with masculinity and professionalism for decades, which is why it is an ideal piece for the modern woman. Women have come into their own in the past few years and may have finally achieved the power and equality of men they've always hoped for.
Stats for Beachside Fedoras
Trending: Older & Buzzing
Research: 37,701 clicks in 376 w
Interest: > 3 minutes
Concept: Beachside Fedoras
Related: 94 examples / 72 photos
Segment: Females, 18-55
Comparison Set: 34 similar articles, including: world map body paint bikinis, tennis players as bikini models, and race car drivers as bikini models.
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