The new Spring/Summer 2009 ad campaign for Boss Orange features Tyson Ritter, who is the lead singer of The All-American Rejects, and Lara Stone, the currently undisputed queen of Vogue Magazine.
The warm beachside campaign was shot by Terry Richardson, who has noticeably softened his controversial style in recent ad campaigns and editorials.
Implications - The concept of true love and romance is one that has fascinated human beings for centuries, with a certain idolization of love and relationships running rampant. Thus, consumers will almost always enjoy imagery that alludes to romance and shared intimacy, as it provides them with a peek into the fictional perfect relationship that they long to experience.
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