Augmented reality retail apps allow shoppers to view their potential purchases supplanted into their real life environments. Using computer generated input like video or other graphics, this technology modifies the physical image to include the item being considered. This can take many different forms.
In fashion, augmented reality retail allows one to see what clothes look like on, without having to enter a dressing room. Ikea's most current catalog lets costumers place furniture items in their homes, determining if the fit is the right one. This technology can be used for any product, in theory.
This revolutionizes the concept of online shopping, where sales might be prevented due to the fact that consumers are unable to try on clothing. Simply reading measurements does not give many the spatial reasoning they need to make a decision.
Stats for 29 Augmented Reality Retail Experiences
Trending: Older & Mild
Research: 101,766 clicks in 140 w
Interest: 1.7 minutes
Concept: Augmented Reality Retail
Related: 208 examples / 160 photos
Segment: Females, 12-55
Comparison Set: 76 similar articles, including: augmented reality changerooms, pop-up shopping pods, and strippable catalogs.
29 Augmented Reality Retail Experiences
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By: Alyson Wyers - Published: Sep 18, 2013