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From Virtual Window Shopping to Strippable Catalogs

By: Alyson Wyers - Published: Sep 18, 2013
Augmented reality retail apps allow shoppers to view their potential purchases supplanted into their real life environments. Using computer generated input like video or other graphics, this technology modifies the physical image to include the item being considered. This can take many different forms.

In fashion, augmented reality retail allows one to see what clothes look like on, without having to enter a dressing room. Ikea's most current catalog lets costumers place furniture items in their homes, determining if the fit is the right one. This technology can be used for any product, in theory.

This revolutionizes the concept of online shopping, where sales might be prevented due to the fact that consumers are unable to try on clothing. Simply reading measurements does not give many the spatial reasoning they need to make a decision.