Webcam Social Shopper by PrestShop Creates an AR Fitting Room

By: Katherine Vong - Published: Jul 13, 2012 • References: webcamsocialshopper & psfk
Many retailers, both online and offline, have launched virtual and augmented reality fitting room innovations, and PrestShop is joining the club with the creation of the Webcam Social Shopper.

The Webcam Social Shopper provides shoppers with the ability to "try on" clothes at home. It's an app that uses your webcam to create an augmented reality mirror on your computer monitor. By scanning your body and tracking your gestures via the camera, the app lets you use hand motions to "put on" clothes and see how they look on your body. You can also use the app to change the size and color of the garments, as well as snap a photo of yourself wearing the garment to share with friends and family online. Stats for Virtual Fashion Sampling Trending: Older & Mild
Research: 1,511 clicks in 202 w
Interest: > 3 minutes
Concept: Webcam Social Shopper
Related: 43 examples / 33 photos
Segment: Females, 12-55+
Comparison Set: 16 similar articles, including: virtual fitting rooms, 67 online shopping sensations, and fitting room simulators.