GE Lighting is one of those brands that are on the forefront of technology and marketing innovation and that are not hesitant when it comes to the use of augmented reality. At the Euroshop international retail trade fair in Dusseldorf, Germany, GE Lighting used this special technology to highlight its portfolio of lighting products.

With the help of Appshaker, a brand specializing in augmented reality systems, GE Lighting installed augmented reality stations at the trade fair, giving visitors the opportunity to access the brand's product portfolio via an innovative paper cube. Featuring four markers on it, this paper cube allowed visitors to access four different applications pertaining to GE Lighting's products, describes PSFK. Some of the visitors' experiences using this augmented reality system at Euroshop are highlighted in the video.