GE Lighting is one of those brands that are on the forefront of technology and marketing innovation and that are not hesitant when it comes to the use of augmented reality. At the Euroshop international retail trade fair in Dusseldorf, Germany, GE Lighting used this special technology to highlight its portfolio of lighting products.
With the help of Appshaker, a brand specializing in augmented reality systems, GE Lighting installed augmented reality stations at the trade fair, giving visitors the opportunity to access the brand's product portfolio via an innovative paper cube. Featuring four markers on it, this paper cube allowed visitors to access four different applications pertaining to GE Lighting's products, describes PSFK. Some of the visitors' experiences using this augmented reality system at Euroshop are highlighted in the video.
Stats for Augmented Reality Product Promos
Trending: Older & Mild
Research: 1,197 clicks in 231 w
Interest: 0.7 minutes
Concept: GE Lighting
Related: 77 examples / 59 photos
Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: strippable catalogs, 37 augmented reality innovations, and hands-on building apps.
Augmented Reality Product Promos
More Stats +/-
37 Augmented Reality Innovations
Hands-On Building Apps
Animated Coffee Apps
Augmented Reality Coupon Apps