From Artisanal Japanese Cafes to Luxury Transit Services

By: Jana Pijak - Apr 26, 2015
These April 2015 lifestyle trends range from artisanal Japanese cafes to luxury transit services that oppose common public transit misconceptions. When it comes to the food and service industry, independent restaurants and cafes are gaining a niche following among dedicated consumers with an interest in nutrition and health. These establishments are keen on offering organic goods and provide a more intimate consumer experience than most larger franchises.

On the sports and fitness front, gamified workouts, flat-packed bikes and versatile camping cookers are changing the way individuals get active or experience the great outdoors. The need for storage, accessibility and easy travel is not only a requirement for sportswear but is now also crucial when it comes to larger equipment. Appealing to the urban consumer, brands are becoming more conscious of flat-packed and collapsible design features.

In an effort to diversify their demographic, sports, service and pet-focused brands are embracing convergent marketing techniques and are blending existing services or strategies with pop culture fads or patterns that are brought on by technology. To learn more about this and other useful business patterns, read Jeremy Gutsche's New York Times best selling book 'Better and Faster: The Proven Path to Unstoppable Ideas'.