The Brilliant Bicycle Cater to Casual Cyclists Who Value Design

By: Meghan Young - Mar 28, 2015
References: brilliant.co & designtaxi
It's hard to wrong with something simple, especially if that means it's more affordable -- which is exactly the case when it comes to the Brilliant Bicycle. Aptly named, the Brilliant Bicycle features a minimalist design that not only cuts out all the unnecessary parts, but also the price because of that clever move.

Focusing on consumers that are casual cyclists who appreciate good design, the Brilliant Bicycle also saves people money by avoiding distributors and middlemen. That doesn't mean it sacrifices service. Instead, it makes an effort to offer in-home assembly, maintenance visits and anti-theft insurance.

Founded by Adam Kalamchi and Kane Hsieh, the design of the Brilliant Bicycle was inspired by frustrating visits to traditional shops and their high prices.