The Adidas Black Pack Soccer Shoes Embrace the Dark Side

By: Rahul Kalvapalle - Mar 10, 2015
References: news.adidas & prodirectsoccer
The Adidas Black Pack comprises delightfully darkened versions of the Adizero f50, Predator, Nitrocharge and 11Pro shoes, and perfectly complement Adidas' unique #ThereWillBeHaters campaign.

Each of the four shoes retain the fabulous technological innovations of the #ThereWillBeHaters boots. Their designed uppers feature intricate patterns inspired by medieval artwork. These designs help bring to life the classic look of Adidas' black-out series of boots while emphasizing the provocative tone of the #ThereWillBeHaters boots and campaign.

Each shoe in the collection features different performance attributes designed to cater to players based on their position on the pitch and their characteristics as footballers. For example, the Adizero f50 is designed for dribble-friendly players looking for maximum traction and maneuverability. The Nitrocharge boots on the other hand are perfect for box-to-box, all-action players.

Adidas has already thrown established sports shoe marketing wisdom out the window with its innovative and provocative #ThereWillBeHaters campaign; now it looks like it has decided to also take football boot design forwards.