Activism, invention, discoveries and art have an impact on the way that we understand and relate to the world around us. They can be profound tools for change or for building cultures. Our perceptions and our actions are often informed by activists, scientists, researchers and artists.

This cluster shares bits of wisdom, activism and discovery to help inform your world and to help you make it just a little bit better.

Implications - Businesses that attach their brands to social causes will benefit in tremendous ways. Not only will they portray themselves as a compassionate and genuine organization, they will be attractive in the eyes of social conscious consumers. Such consumers will likely invest in products with the promise of profiting or supporting a social good organization.