'Get Your Geek On. Support the Library' Ad Campaign

By: Katie Cordrey - Published: Jul 24, 2010 • References: stocklandmartelblog
'Get Your Geek On. Support the Library' is an ad campaign by Leo Burnett of Chicago. OCLC (Online Computer Library Center), a Gates Foundation-funded nonprofit library cooperative, undertook the promotion in an effort to rally support for public libraries.

The 'Get Your Geek On. Support the Library' ads feature celebrities and well-known professionals photographed by Timothy Greenfield-Sanders. There is an interactive component as well. Fill out a form or submit a video and you too can tell the world how you get your geek on. Stats for Nerd-Driven Promotions Trending: Older & Chilly
Research: 1,768 clicks in 304 w
Interest: > 3 minutes
Concept: Get Your Geek On
Related: 99 examples / 76 photos
Segment: Males, 18-35
Comparison Set: 36 similar articles, including: phone booth libraries, art from library discards, and librarian gaga virals.