Rockstar

Ralph Lauren Commissions Art Stars to Promote Polo Jeans & Help Kids

By: Katie Cordrey - Published: • References: artstars.polojeans & ifitshipitshere.blogspot
In January, 2010, Polo Jeans Co. Ralph Lauren commissioned contemporary European artists to customize stars made of American denim as part of its ‘Art Stars’ promotional project. The young artists were challenged to create completely unique designs using the star format and their tools of creative expression fueled by ample imagination.

After making an appearance in a Polo Jean Co. store, the Art Stars will wrap up the year by being shown off in a public London exhibition, where the Art Stars will be auctioned to fund London's Teenage Cancer Trust. Stats for Designer Denim Do-Gooders Trending: Older & Chilly
Traction: 1,205 clicks in 197 w
Interest: 4 minutes
Concept: Art Stars
Related: 59 examples / 45 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: star-shaped coffee tables, star-shaped mini-cities, and illuminating beer bottles.