In January, 2010, Polo Jeans Co. Ralph Lauren commissioned contemporary European artists to customize stars made of American denim as part of its ‘Art Stars’ promotional project. The young artists were challenged to create completely unique designs using the star format and their tools of creative expression fueled by ample imagination.
After making an appearance in a Polo Jean Co. store, the Art Stars will wrap up the year by being shown off in a public London exhibition, where the Art Stars will be auctioned to fund London's Teenage Cancer Trust.
Stats for Designer Denim Do-Gooders
Trending: Older & Chilly
Research: 1,212 clicks in 285 w
Interest: 4 minutes
Concept: Art Stars
Related: 59 examples / 45 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: star-shaped coffee tables, star-shaped mini-cities, and illuminating beer bottles.
Designer Denim Do-Gooders
More Stats +/-
Star-Shaped Coffee Tables
Illuminating Beer Bottles
Phones for Mermaids