The Tropicana “Rescue the Rainforest” initiative started as an advertising promotion set to end in 2009, but the environmentally savvy campaign has been extended to February of 2011. Tropicana, in partnership with Cool Earth, is doing its bit to help mitigate climate change by preserving and replanting rainforest acreage lost to farming and wood harvest.

It’s easy to participtate in the Tropicana Rescue the Rainforest. Just go online to donate a portion of the Juicy Rewards points you collect when you drink Tropicana juice products. Tropicana and Cool Earth will do the rest.

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