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Oh the fun that can be have with innovative magnets! Since most of you probably think instantly of tacky fridge magnets, this cluster is designed to open your minds to the endless possibilities of modern magnetic innovation.

Magnets are now being used for everything from blood purification to making jewelery. We've seen magnetic earrings for dogs, magnetic beer, magnetic curtains, coffee mugs and magnetic cars and buses.

Implications - One of the best ways a company or brand can embed themselves in the subconscious of consumers is by creating a novelty item that is a slight alteration of a standard product. Consumers will be attracted to the new concept and the idea that no other company or brand had thought to develop or alter this standard product.