It is closed with a small, strong spherical magnet. You can wrap it around your arm or neck, as many times as it fits. Mix and match with different colors and lengths.
The beauty of this is the sheer never-ending array of possible combinations.
Each piece is sold for 16 dollars.
Implications - In a day and age where street style blogs and social media have made stylistic originality a coveted character trait, a company can benefit by investing in products that are conventional in function, but avant-garde in design. By adding novelty elements to an age old product, the company shows a willingness to think outside of the box and engenders creative goodwill from consumers.