Potential

Grab a Cab In Style

By: Michael Marucci - Published: Mar 23, 2007   Updated: Mar 31 2011 • References: taxihailer & gadgetcandy
Too cool to hail a cab? Then check out the Taxi Magnet, a handy device that allows you to summon a cab without flailing about. Make sure you're the first in line, next time you need a taxi!

Implications - Today's average city dweller is in a constant race against time as they juggle work, family and social concerns. Products like this, however, are perfectly attuned to this increasingly large population of consumers because they facilitate a common activity while also cutting down on the default level of stress involved. This is definitely an innovation born out of real neccesity, and products that fall under that description are oftentimes the most successful of all. Stats for The Taxi Magnet Trending: Older & Mild
Research: 5,417 clicks in 474 w
Interest: 3.3 minutes
Concept: The Taxi Magnet
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: postnatal yoga classes, beach ball soda bottles, and boozy fast food menus.