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Magnetic Paper Advertised By Promoting Social Cause

By: Jeremy Gutsche - Published: Apr 28, 2006   Updated: Apr 1 2011 • References: adrants
Instead of advertising its product, Magnecote Paper chose to USE their product to advertise a social cause. Instead of placing boring ads about paper, Magnecote ad space is being used to advertise World Bicycle Relief USING magnetic paper for the ads. Hardian's Wall, a Chicago ad agency, recently launched the campaign.