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 Instead of advertising its product, Magnecote Paper chose to USE their product to advertise a social cause. Insteady of placing boring ads about paper, Magnecote ad space is being used to advertise World Bicycle Relief USING magnetic paper for the ads. Hardian’s Wall, a Chicago ad agency, recently launched the campaign. References: adrants1 Comment: on Magnetic Paper Advertised by Promoting Social Cause |
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  Favorited by Wispy1 on Mar 25, 09 |
| This is a brilliant way for advertisers to show that advertising can make a positive impact on the world. By: Greg Miller on Mar 27, 09 0 Trends 1 Comments |
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Jeremy Gutsche
