"The interior looks quiet actual but is also pretty design," the designer says. "For the exterior, George has adapted the Italian design by, among other things, suppressing the wheels. The overall aspect had to give an impression of power and robustness."
Implications - Consumers are drawn to the products that reflect a concept of futurism that they have seen in movies and on TV. This future is a bold, new and exciting with an array of gadgets and gizmos that have been conceived to optimize their lives. Marketers should consider how the future has been represented through media and offer consumers this familiar, yet exotic, reality with new products.