The Guinness Law of Attraction
This Guinness ad was aired in Ireland first, ahead of an international rollout, and offers a fresh twist on the standard definition of a refrigerator magnet.
Implications - The influence of television and print advertising is diminishing in the age of social media, blogging and viral videos. What this means for advertisers is that only the most creative, shocking and unseen ads have the potential to go viral and draw attention to a given product.Stats for Super Magnetic Beer Trending: Older & Mild
Traction: 2,801 clicks in 319 w
Interest: > 3 minutes Concept: Super Magnetic Beer
Related: 39 examples / 30 photos
Segment: Neutral, 18-35 Comparison Set: 14 similar articles, including: 7 funky beer ads + guinness light show, guinness $15 million tipping point ad, and poetic beer commercials.