Capoco systems developed a bus that requires no driver it navigate the streets by using magnets embedded in the road and also feature navigation system that uses satellite and intelligent cruise control to manage speed and route and to avoid traffic. Passengers can call the bus by using their mobile phone to pick them up in a particular place. Its prototype is coming next year.
Implications - Since the recent economic recession, individuals within society are continuously fighting to regain their independence and economic balance. Products or services that are able to generate a sense of empowerment will fare well amongst such consumers. The ability to manage one's life is highly appealing in modern society. Consumers will appreciate a business idea that is operational based on their own accord.
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