From Artisanal Wine Labels to Millennial-Targeting Vitamins

By: Mishal Omar - Mar 25, 2017
The 2017 March packaging trends range from food items to beauty products, and one of the standout patterns that can be observed this month are that brands are targeting specifically to Millennials through their packaging.

The Australian brand 'Taylors Wines' wanted to reinvent its identity, and so re-packaged some of its wines so that they would better appeal to younger demographics. The new labeling offers a more rustic, artisanal appearance that still remains modern, and as a result makes the brand more relevant in a market that should be accommodating Millennials as much as possible.

Rainbow Light recently released a new collection of multi-vitamins that were designed to specifically target the health needs of Millennials and their lifestyles. This deliberate targeting ensures that the brand is able to stand out from the many other vitamin and supplement brands on the market.