In Japan, McDonald's 'Daigaku Imo' is a New Fast Food for Students

By: Laura McQuarrie - Feb 10, 2017
References: rocketnews24 & en.rocketnews24
Fast food for students is one of the most sensible options for getting a meal while at school, particularly because QSR restaurant chains are able to offer a range of meals that are quick, filling and cost-effective.

McDonald's Japan is now introducing 'Daigaku Imo' fries, which specifically target students with a name that literally translates to "College Potato." The new fry snack is based off of a traditional Japanese comfort food made with a base of sweet potatoes, a honey-sesame sauce and a sprinkling of black sesame seeds.

To present Daigaku Imo fries as a treat that cash-strapped students will enjoy, the all-new McDonald's fries are being sold in promotional packaging that is printed to look as if it has been wrapped in a knotted cloth bundle.