'Hopes End' is the name of an red wine blend that is made with grapes from across South Australia. As such, the product's branding plays up the spirit of adventure that the wine embodies, which is something that the brand knows will be of interest to Millennial drinkers. The story that the dark wine tells dates back to London in 1886, where a few courageous people took to the sea in search of a new way of life and found themselves on what is now known as South Australia.
As far as the wine blend itself, it is made with Shiraz, Grenache and Malbec grapes, which is said to offer "notes of forest fruit jam, vanilla with subtle oak, a hint of chocolate and a velvety, smooth finish."
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