McDonald's Concept Cafe in NYC Boasts an Upscale Parisian Vibe

By: Laura McQuarrie - Feb 22, 2017
References: brandeating & nydailynews
Alongside being able to order a classic Big Mac and fries at the new McDonald's concept cafe in NYC, patrons will also be able to enjoy a variety of delicate pastries like croissants and chocolatines.

The new McCafé location boasts a distinctly French-inspired atmosphere that was created with the expert eye of French designer Patrick Norguet. This new concept cafe is the first of its kind in the United States, boasting a minimalist, open-concept space that favors communal seating and large cases to showcase fresh pastries.

From the inside out, McDonald's McCafe brand has been reinvented. This is true right down to the iconic golden arches, which appear only on the front of the silver building as a subtle yellow letter "M."