These Sausages from Kurgan are Encased in Youthful Packaging

By: Mishal Omar - Feb 6, 2017
References: kurganmk.ru & packagingoftheworld
The Kurgan meat-processing plant has created a new brand of pork sausages, and enlisted the creative agency Bunker Media to create a unique visual branding identity for the collection.

There are two unique aspects of the product – the first being its shape and the second being the way in which it is packaged. Rather than being cylindrical, the sausages come in compact square shapes – making them ideal for sandwiches. The sausage wrappers are bright pink in color and feature images of pigs' noses, while a small cardboard sleeve fits around them and offers information on the product.

Kurgan's square-shaped sausages and the accompanying youthful branding is ideal for making the products stand out in an overrun market.