VIVA Iced Coffee is Offered in Classic Hot Drink Flavors

By: Laura McQuarrie - Feb 18, 2017
References: behance.net & thedieline
The iced coffee packaging for VIVA's line of to-go coffee products boast a form that reminds of the comfortable grip of a travel mug. The premium coffee products are offered in classic flavors like Americano, Affogato, Caramel and Cappuccino, each of which is represented by a different color.

In recent months, consumers have taken a new interest in cold and iced coffee products that can offer the kind of on-the-go convenience that a cup of hot coffee is simply not able to provide.

For the design and development of the premium iced coffee packaging, the BRID - Branding Agency from Georgia in Eastern Europe favored a minimalist style to distinguish the product as one that stands for prestige and the quality.